Kate Arends is a St. Paul-based creative and multichannel marketing consultant with extensive experience in the design industry. For over 9 years she has created brands from the ground up; building them to thrive in omni-channel climates.
In addition to running Wit & Delight, Kate creates award-winning strategic design, marketing, and product solutions for nationally renowned brands including Target, 3M, Fossil, and Red Wing Heritage. Her design work has been published in AIGA 365, Communication Arts and Print Magazine.
Kate lives in St. Paul, Minnesota with her husband, Joe Peters, and their sweet English labrador, Winnie Bear.
From Kate Arends
"We took turns combing through their online gallery selecting images we both liked, and once we had a large “wishlist”, we sent images of our space, along with measurements, for recommendations from the team."
It’s not that we don’t want art, we just can’t seem to agree on what pieces to purchase and then where to put them. So, back to square one. Do we ignore that feeling and continue on with clean, once-comforting-but-now-slightly-claustrophobic, white walls, or do we get into multiple “discussions” about finding the right piece. Win-win!
A friend of mine recommended we talk with Tappan, an online art gallery focused on connecting some of the best emerging artists with collectors and assist with curating collections.
The service was easy enough. Both Joe and I took turns combing through their online gallery selecting images we both liked, and once we had a large “wishlist”, we sent images of our space, along with measurements, for recommendations from the team. As an admitted control freak, and someone that has worked as a stylist, it was strange and I felt a bit sheepish, giving carte blanche to an outside service that I provide myself.
In the end I realized we needed this impartial third party to help us out. I can style and design for others, but when it comes to myself. Nope. I’m far to close to the project to have any real perspective and think about the larger picture.
It boggles the mind how many services are out there that seem specifically designed to prevent fights, ahem, discussions between couples. This being one of them. We’ve had the art on the walls for a few weeks now, and that nagging feeling that something is missing is mostly gone.