To mark goop's 15th anniversary, Gwyneth Paltrow collaborated with The Colony Hotel in Palm Beach to design a luxurious two-bedroom villa, featuring a bold mural designed by Lily Pulizter, rich, creamy colors from Farrow & Ball, and gorgeous art from the Tappan Collective. Drawing inspiration from her family's history in Palm Beach, Paltrow aimed to create a space that embodies the goop aesthetic — warm, luxe, and relaxing. The design reflects a blend of timeless elements with contemporary and feminine touches, offering a uniquely goop and Palm Beach experience in collaboration with New York design firm Ronen Lev. Throughout the villa, guests can view artwork from Tappan artists Ryan Snow, Marleigh Culver, Leigh Wells and more as they sip on a delicious smoothie, sample a host of goop products in the fully-stocked bathroom, and make themselves at home.

Photo Credit: Carmel Brantley, goop Villa at The Colony Hotel