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Collector Profile - Sara DeCou

Collector Profile - Sara DeCou

Collector Profile - Sara DeCou

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Collector Profile

Sara DeCou

Sara DeCou is the Co-Founder of Brud, a tech start-up that created multiple AI personalities with millions of Instagram followers that characterize certain societal tropes, often making one wonder what defines an “influencer”. In her next venture she’s excited to work alongside her core values of making others feel good. We visited her Atwater Village home in Los Angeles and captured her curation of color pop artworks and playful sculptures that embody her creative energy.

 

Q.

Tell us a little about yourself.

A.

I'm a curious human who can't sit still. I’m driven by an unnecessary need to know a lot about a lot, and to learn more to help more.

Q.

Where do you live and how did you find your space? What makes it a home to you?

A.

I live on the east side. I was in Frogtown previously and wasn't planning to move, but my partner and I came across a house that had a detached studio and office. It's great for hosting and ideating.

Q.

Tell us about your time at Brud, as well as this new chapter...

A.

Creating something new and figuring out how to navigate a space that hasn't existed was exciting. I have so many people to thank for believing in a vision from the beginning and taking a chance. Although I can't give too much away about my new chapter, I'm happy to be doing something that is fulfilling, with the core value of making others feel good.

Sara DeCou
Sara DeCou at home

Sara DeCou says

“I'm probably the least "tech" tech person you'll meet. If it were my way, I'd still have my landline. For both the creative and the consumer, I'd simply like things to be kept as a choice or preference, to evolve naturally, and not be forced.”


Q.

What drew you to working in tech and what is your current stance on how things are digitizing as a pioneer in the industry?

A.

I'm probably the least "tech" tech person you'll meet. If it were my way, I'd still have my landline. For both the creative and the consumer, I'd simply like things to be kept as a choice or preference, to evolve naturally, and not be forced.

Q.

Where do you think your creative drive comes from?

A.

We are exposed to more information and stimuli than ever. For someone like me, that translates into a lot of thinking. I'm not wonderful when it comes to articulating my thoughts or visions through words, but still have a lot to say, so I have to be creative with different mediums to communicate or express myself. That drives it.

Q.

When did you first start acquiring art?

A.

I'm not sure exactly when, but it started with gifts from friends followed by estate sales and online auctions.

Q.

What was the first piece you fell in love with, and why?

A.

I went to a small art school 4-6th grade. I still have drawings from my classmates. I love them.

Sara DeCou

Q.

What are some of the most sentimental or meaningful pieces in your collection?

A.

My dad's photography. I steal old negatives from his giant filing cabinet when I go home, and now he is going to know about it. Sorry, Dad. We also have pieces sprinkled around the house by Chris Burnett, Lisa Solberg, Devin Troy and Julian Klincewicz that get a lot of love.

Q.

For new collectors, do you have any advice you wish to impart?

A.

Do what feels good.

Q.

Favorite museum or creative space for inspiration?

A.

Locally, we love the Hammer Museum. Several stories and experiences were created there that we hold sacred. Beyond that, I support the fact that payment isn't needed to learn about or discover art. They have thoughtful programming that is extended to the community - screenings, conversations, summer concert series. It's great. Also...I find that a good empty space provides a lot of inspiration.


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