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Jenny Sharaf for Loeffler Randal

March 30, 2016 

San Francisco, CA

SHOP HER COLLECTION HERE

INSPIRED BY HOLLYWOOD VERNACULAR AND HER FAMILY’S LEGACY IN FILM AND TV, JENNY’S WORKS SPAN MANY DISCIPLINES FROM PAINTING TO VIDEO TO INSTALLATIONS. LR LOVES HER LARGE SCALE IMMERSIVE MURALS AND HYPER PIGMENTED COLOR EXPLORATIONS.

“Primarily I’m a painter, but my practice incorporates installation, printmaking, digital collage, and public events. Much of the work seeks to explore femaleness, counter culture, our current media moment and the mythology of California.”

 

WE ASKED JENNY TO INTERPRET OUR BRAND ETHOS IN HER OWN VISUAL LANGUAGE.  HER COLLECTION OF FOUR PRINTS HAVE US LONGING FOR LONG SUMMER DAYS TO COME:

“I’m always looking, referencing and admiring. I think it’s important to know where your work fits in and how it’s connected to the zeitgeist. I always return to my favorites, Helen Frankenthaler, John Baldessari, and Lynda Benglis. Though, for this moment, my eye is on: Sarah Cain, Maya Hayuk, Sahar Khoury, Mary Weatherford, Shara Hughes, Jen Stark, Russell Tyler, Taylor McKimens.

I’m inspired by Modernist chairs, tarot cards, crystals, vintage fabrics, swimming pools, museum dates.”

“Style informs the world of who you are, and it should always be personal. My personal style is a mix of old and new. Lots of retro pieces and classic basics. It’s hard not to get paint on everything I own. 

Loeffler Randall is feminine without being too girly. The designs feel like a refined version of something you would find in a great vintage store.”

As told by Loeffler Randal

SHOP HER COLLECTION HERE

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